“Our tools encourage account-based selling, which encourages deal-makers to prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. “As difficult economic conditions impact more companies, knowing whether a target account is on the upswing or not gives prospectors the power to focus outreach on decision-makers with buying power,” McConnell said. The way McConnell sees it, Crunchbase can reduce the amount of time sales teams spend prospecting by highlighting companies with “growth signals” - for example, funding rounds or increased product adoption. (This writer has been known to cite their work from time to time.) As for the primary database, it’s updated manually and automatically by way of thousands of partnerships and syndication deals with LinkedIn, Business Insider and others. Paid Crunchbase plans unlock data about competitors, history and more.Ĭrunchbase employs a team of writers covering funding rounds and other Crunchbase-relevant content over at Crunchbase News. Entries show when a company was founded, its founders and executive leadership, and financing and debt rounds (and their contributors). The core of Crunchbase as it exists today is a research suite for sales teams. CEO Jager McConnell declined to reveal the valuation but described it as a “significant up round.” Crunchbase had a post-money valuation of $150 million as of the closing of its Series C. This morning, Crunchbase closed an oversubscribed $50 million series D round led by Alignment Growth with participation from OMERS Ventures, Mayfield and Emergence Capital. “From the day of our spinout … we’ve built a prospecting platform powered by the best-in-class proprietary data we’re known for, allowing deal-makers to find and engage with qualified accounts while simultaneously creating awareness for companies that want to be discovered.” “We enable prospectors to find and engage with qualified accounts, while simultaneously creating awareness for companies that want to be discovered,” he told TechCrunch via email. With roots in a homegrown project by TechCrunch founder Michael Arrington designed to index startups featured in TechCrunch articles, Crunchbase has evolved over the past 15 years into an API-driven database of startups and financial reports, along with a growing news division.Ĭrunchbase now attracts over 75 million unique visitors annually and recently surpassed 60,000 paying customers, with over half of the Fortune 500 represented, according to McConnell. That’s why a growing number of businesses rely on Crunchbase, asserts CEO Jager McConnell. But it requires a thorough, vetted source of information and contacts in departments like business development, sales and recruiting. “Account-based” intelligence - i.e., research into potential customers - can help during the prospecting process. In both down times and boom times, businesses across industries are faced with the challenge of building sales pipelines and closing revenue.
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